Accessories Shift Mobile Installers Into High Gear
The main course in a mobile electronics install is the old reliable deck-and-four. But we all know the gravy is accessories, and that gravy is getting a lot richer. While accessories still consist of the traditional fuse blocks, garden-hose sized power wire and stiffening capacitors that resemble ConEd substations, savvy dealers are adding iPod, Bluetooth and steering wheel controls to the deck-and-fours. Others are taking a step further with satellite TV for rear-seat video monitors and other higher-end add-ons.
In the past, installing traditional mobile electronics accessories meant doubling the cost of a sub $75 product and charging slightly more for the install labor. After all, it does take some time to properly install a power distribution block and integrated fuse holder with grommets. But the latest wave of accessories provides much greater profit opportunities through consultation and installation services. Do you think your average customer is able to install a factory steering wheel control interface? Hell no. Even for a talented installer, this is a time-consuming feat. Make sure to charge accordingly.
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