A Q&A With Sharp
Are buyers of 32-inch sets buying for their main television or is that for a secondary television?
Sharp: It’s primarily for main televisions and what we’re seeing is a lot of people are replacing their CRT televisions with 32- and 37-inch LCD televisions which are approximately the same footprint in width. And they’re putting them in their existing armoire or entertainment center where it’s the main television for most people. We’re still seeing 26-inch screens as the primary screen for bedrooms and so on.
The analog cutoff date is receiving a lot more publicity lately, and as people hear more about it, coupled with prices dropping, they’re turning their attention more and more to replacing the old analog sets—so if they had a 27-inch CRT then a 32-inch LCD will fit into the same spot on the shelf. If they had a 32-inch CRT then a 37-inch LCD would fit. We’re very cognizant of that, which is why we’re focused very heavily on the 32- and 37-inch sizes.