Hometech 2007 Opens in Dubai
Hometech Middle East expo kicked off Sunday in Dubai, United Arab Emirates, bringing together an international collection of dealers, distributors and vendors for the region’s largest consumer electronics trade show. The event began with some fanfare as His Highness Sheikh Mohammed bib Rashid Al Maktoum cut the opening ribbon and took a personal tour of the convention center.
Hometech features about 300 exhibitors, many familiar to US readers (Monster, Hitachi, LG, Samsung, Harman, Optoma) in 80,000 square feet of exhibit space along with two days of keynotes and seminars. The Consumer Electronics Association has partnered with Hometech, which is produced by Messe Frankfurt, to grow the CE industry is the Middle East region. Next year the show will be renamed CES/Hometech.
The Middle East, and the UAE in particular, present strong opportunities for consumer electronics. The region is one of the fastest growing markets in the world, with over $47 billion invested in new housing and $7 billion annual sales in electronics--a number that’s expected to double by 2010.