Hometech 2007 Opens in Dubai
Even with all the positive growth and development, CE retailing in the region is not without it’s problems. At a Monster Cable dinner, Sofyan K. Almoayed, managing director of Khalid Amoadyed and Sons in Bahrain gave a presentation on many of the issues, including a lack of Arab language merchandising and manuals (he specifically called out Apple for lacking an Arab language iPod), cultural conflicts and competition. The region also lacks skilled installers with high-end audio/video expertise. One attendee familiar with the situation said most installations are done by electricians with little training in home theater.