Enabling Ease of Use
Dean Summers is CEO and founder of CE Interactive, a software company that has developed a platform for helping retailers and manufacturers to better aid customers who are discouraged by the complexity of consumer electronics.
DS: What’s the biggest hurdle to consumer satisfaction in the consumer electronics industry today?
Summers: I’d have to say that the biggest hurdle is simplicity. In other words, figuring out how to simplify a customer’s consumer electronics experience, everything from choosing the right product to setting it up to operating that product to keeping it simple when they need some help.