A Survivor's Story
How J&R Music and Computer World prepared for the unimaginable to happen and persevered when it did
By Ron Goldberg
There's no question that the September 11 events have affected, and will affect, the CE industry everywhere. But nowhere has the impact been more closely felt than at venerable New York retailer J&R Music and Computer World. Located just one block away from the World Trade Center and widely considered a New York institution in its own right, J&R's story of perseverance in the wake of tragedy directly parallels the spirit of the city it's so closely identified with.