The Trade Mission
There were moments, many actually, during my week-long stay in Dubai, the United Arab Emirates, when it was easy to forget that I was in the Middle East, thousands of miles from home and only a few hours from political hot zones like Iran and Iraq. Those moments came while standing in one of the city’s several upscale malls, while ordering coffee at one of the hundreds of Starbucks, while drinking a beer with Indians and Aussies in a hotel bar and browsing the selection of flat screen TVs in a electronics super store.
What was I doing there? Why was there a delegation from the Consumer Electronics Association—including Monster’s Noel Lee, DBL’s David Lorsch, Fry’s Randy Fry, Maxell’s Don Patrican, Audiovox’s Pat Lavelle, Theil’s Kathy Gornik and others—taking tours around the city and the expo center?