A Trade Show on the Flip Side
It’s halfway ‘round the globe from Vegas and about half the size of your average CES, but China’s giant consumer electronics trade show, SinoCES, is kicking off this week with what Chinese organizers call “the infinite glamour” of the global electronics industry at large. 392 exhibitors and over 70,000 carpet-walkers are convening in Qingdao, the sea town on China’s East Coast which will host the sailing events during the 2008 Olympic Games. (Also home to Tsingtao Brewery, where China’s most popular export product is bottled.)
Sony, Sharp, Pioneer, Toshiba, and many more of the world’s largest CE manufacturers are in Qingdao today looking for new channels into the massive Chinese market. According to Wang Ning, Executive Vice President of the China Electronic Chamber of Commerce (CCEC, which co-sponsors SinoCES with the U.S.-based CEA), the Chinese public is the second largest consumption market for CE products after the U.S. and is still underserved by retailers. American retailers like Best Buy have begun opening stores in China over the last two years, trying to get a piece of that action.
American manufacturers are also in Qingdao this week, looking for opportunities to build sourcing partnerships. “SinoCES is definitely transitioning from an open consumer show to a more B to B emphasis,” says Jeff Joseph, CEA’s Vice President of Communications. “Our members are here trying to better understand this market and make some deals this week.”