Dealer Profile: Higher Education at Boston’s Audio Concepts
What better place to situate what amounts to a learning lab for audio, video and whole-home control than right across the road from a renowned seat of higher learning?
The new 5,500-square-foot Audio Concepts Experience Center & Design Studio, which opened in mid March, is a stone's throw from Boston University and a short distance from a veritable "university row" that includes Boston College, Tufts, Northeastern, MIT and Harvard.
"This is within four miles of more money than anywhere in the country," said Spencer Kalker, principal of the showroom design firm ImageCrafters, about the thinking behind president Don Houde's decision to add this location for the 35-year-old business, which he founded in North Attleboro, Mass. "But while everything here is high-performance, it's not all high-priced."