A View from the Floor
CE Retailing in the 20th Century
By Natalie Hope McDonald & David Dritsas
In 1944, Chicago-based Arrow Radio & Appliance Shop made $1,000 a month in radio repairs by adding a unique feature to its store. Proprietor Al Palacz screened something that the average consumer didn't yet have access to—television. The Zenith-branded motion picture projections were shown in the store every Wednesday, attracting new customers with popular shows of the day.