A Wal-Mart for Every Stereotype
Wal-Mart announced plans today to launch stores targeting specific demographics, including “suburban affluent,” “rural,” “boomers,” “urban/multicultural” and “Hispanic.” In part inspired by the company’s experience opening stores in other countries, the plan has already seen results in an Evergreen Park, IL store remerchandised for a multicultural demographic and a Plano, TX test store for high income shoppers. Each of these stores have demonstrated a financial edge over their sister stores in the area.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.