It’s me, Elly and I’ve been really good this year. I’ve tried to write compelling columns to help my clients grow and prosper and to keep learning about the art and science of retail. I’ve created some great seminar programs, expanded my Web site and tried to help independent retailers see the possibilities available to them. I’ve challenged them to stretch beyond their current horizons and to become destination shopping resorts. So, if you could, Santa, what I’d really like is for you to help me with something I’ve been working on for the last few years.
My mission is to help independents regain some of the market share they’ve lost to regional chains and big box retailers over the past 20 to 30 years. Don’t get me wrong, Santa, I don’t expect you to grow the locally owned merchants’ share of the pie alone. You’ll need them to pitch in and help.
So, if you could just give them some courage, a broader vision and a real commitment to their businesses, they could be good partners in the effort. While you’re at it, Santa, could you help them define their own missions so that they know why they’re working so hard? Maybe you could help them create some measurable goals for the coming year and show them how to develop an action plan to reach those targets.