The Best of the Best
Best Trends: Netflix & Pandora
Two services epitomize how the constantly connected Internet world is reshaping entertainment and consumer electronics.
Netflix has become the juggernaut in video, eclipsing on-demand video services from cable companies and cited as being largely responsible for shuttering video rental stores across the country. It has even succeeded where Apple has largely failed in that it has essentially circumvented the traditional cable and satellite providers to offer movies and shows directly to viewers. It has changed consumers’ expectations—does it have Netflix?—and is reshaping even the Internet. On its own, Netflix video streaming is now the biggest bandwidth hog, accounting for a whopping 30% of all downstream Internet traffic in the U.S., according to analysts at Sandvine.
Poised to make a similar impact on consumer electronics is streaming online music service Pandora. It has struggled for nearly a decade, but now is appearing on nearly every consumer electronics device imaginable (following in the footsteps of Netflix). This past year saw the company make significant inroads into cars and aftermarket head units.