How to Plan and Survive a Redesign
Part necessity and part peer envy drove Charles O’Meara to embark on a $1 million renovation of Absolute Sound, a hybrid retailer in Winter Park, Fla. But whatever caused O’Meara to renovate—in the middle of one of the worst economic downturns in 20 years no less—the project generated several important lessons that others in similar situations can learn from.
During the 28-year history of his business, O’Meara had painted the store and tweaked the sound rooms, but never executed any major overhauls. Business was good; he thought it was best to leave well enough alone. About a year ago, though, something told him he needed to do more.
“Every time I did an HTSA partner visit and saw the gorgeous showrooms of the other members, I’d come back here and know it needed doing,” he said.
So he powwowed with former retailer Mike Hagg, a designer that other HTSA members had used for their redesigns. When Hagg visited Absolute Sound, he told O’Meara he had never seen another dealer with such a solid marketing position who had done less to capitalize it.