Accessories for Accessories
You know the accessory market is hot when you’re reading about accessories for accessories. That is essentially what online retailer Vaja (www.vajacases.com) has come up with in debuting a line leather cases for digital gadgets. The company makes leather from full-grain Argentine cowhide for the digital devices consumers are carrying and wearing everyday – everything from cell phones to digital media.
The idea is clear as the cases are designed with a heavy accent on style, handmade by artisans to fit specific devices, from MP3 players to Apple’s iPhone and tons of devices in-between.
Vaja has added an interesting twist to their site as shoppers have the ability to customize their leather case and visualize dozens of different color combinations. Because each case is made to order, shoppers select the main and accent colors. The site also allows you to select the color and finish of your device, so you can see how it will all look together. With product personalization all the rage today this feature has, not surprisingly, been a big hit with the younger demographic.