Accessories Are the Silver Lining
Brick-and mortar retailers have good reason to be concerned about the future of their businesses.
Online shopping as an alternative is just too easy, too convenient. The openness and ubiquity of e-commerce also contributes to price deflation, as consumers quickly and easily find out where to buy at the lowest price. Whether it’s in the form of showrooming or not is irrelevant.
The bottom line is that a customer can easily bypass a storefront that has spent tremendous resources to bring a product as close to the consumer as possible. The damage is done the minute a consumer clicks and buys elsewhere.