Accessories Are the Silver Lining
• Assortment – Is there a clearly communicated set of options for the consumer? This includes step-up models for someone looking for a better version.
• Alignment – How are we telling the story of the accessories in terms of their alignment to specific consumer needs and lifestyles? What does a Bluetooth speaker do for the user every day? How do we show that in the store? What is the story we are trying to tell, and how do all the pieces of the show-floor come together to tell it? DS