Profits from accessories play an essential role in keeping the doors of CE retailers open, so they can continue to bring exceptional products and services to customers. And profitability benefits everyone, consumers included. Profit is what drives innovation and growth to create high-quality products. Making more money means that tech companies can spend more money on important aspects of their businesses, such as industrial design and engineering, product research and development, programs that support retailers and consumers, and philanthropic endeavors that support communities. Ultimately, the consumer gets the benefit of products that are better, safer, more innovative and backed by companies with integrity. Value, not price, should be the driving force when selling accessories. Instead of selling customers on price, sell them on quality.
In the mount category, that means looking beyond the traditional “good, better, best” mentality of fixed, tilt and full-motion mounts, and instead talking about innovations like patented technologies, high-end materials, aesthetics and testing standards that better ensure safety. Companies with a name and reputation to uphold will offer better products than cheap knock-offs that are here today and gone tomorrow. In the current economy, it makes sense for retailers to carry entry-level solutions – but even those products should be branded and backed by a quality company. Not only will price and margin objectives be met, but it will also result in a better customer experience and increased loyalty for retailers and manufacturers alike.
How many times has a consumer bought the cheapest, most basic product and, upon getting it home, realized it did not meet his or her needs? The distaste of buying a bad product far outlasts the advantage of getting it cheaply, and some consumers never re-establish trust in a reseller after a significantly negative experience. OmniMount, like many other quality vendors, strives to provide all three: a product that is fairly priced, meets customers’ needs and exceeds their expectations. Positive customer experiences from profitable accessories ensure the health and growth of the industry.