Don't Ditch the Niche: Accessories Boost Profits
After seeing a number of unremarkable, gimmicky add-on products, it may be easy to write off some accessories as superfluous. But with economic conditions being what they are, retailers would be wise to encourage accessory sales, both stand-alone and as add-ons to big-ticket items, to customers who fit certain profiles.
To craft an effective accessories sales strategy, retailers must identify profitable and practical accessories that fit their business models and then identify the niche customer and/or problem the product overcomes.
Power Management Accessories
Even if I weren't CEO of a power management manufacturer, I would still say that power-related accessories provide a big growth opportunity for retailers. Whether it's the wide range in prices, strained power grids and power-hungry electronics demand it, power management sales have steadily increased ever since manufacturers started creating CE solutions.