Accessories Roundtable- Putting Top Priority on Secondary Goods
Also, a lot of accessories are consumables. Whether it's ink or paper or media, when you need it, you need it. If you can't pick it up at the store, it loses a lot of value. The internet is a useful tool and retailers do use it for accessories, but clearly in store is what's driving that business by a pretty big margin.
How does a retailer best work with a manufacturer on planning what accessories are needed?
Popovich: We are in constant contact with our retailers. We work with them face to face very frequently. We'll meet with their planners, their marketing folks and their buyers. In many cases, they'll be able to tell us, "You know, there's a new version of a camcorder coming out that uses miniDVD," and maybe it's something we didn't know as much about as they do, so we'll work together with them. It's constant communication… a lot of it's planning. It's a constant, constant struggle; accessories have to react to what they are accessorizing and you can't always control that end of it; you've got to be fast and you've got to be nimble.