Accessories Roundtable- Putting Top Priority on Secondary Goods
Edited by David Dritsas
Accessories are popular items of discussion among dealers these days.
While they may not carry a high price tag, they have some of the best margins in retail. With so many new kinds of digital devices on the market, the accessories category is exploding. That means more opportunity for you, but it can be tricky. Fast turn around in design and product configuration can force a limited shelf life on these products. And their secondary nature, in the customer's mind, places an onus on the dealer to effectively promote and merchandise these products in order to make the sale. This month, Dealerscope spoke with industry executives,