Accessories: The Gift That Keeps Giving
-George Stepancich, CEO, Invisionate, Vice Chair CEA Accessories Board
* Accessories are a lifestyle today. In the past, you could buy a hardware piece but the accessory pieces were not considered essential. Now we are at a stage in the industry where the accessory is key to making the hardware piece a lifestyle enhancement. For example, when a consumer buys a smartphone today, it is an expectation he/she will always buy headphones, a case and a car charger. But, to get the full potential out of the device, you also want the Bluetooth headset, the docking station, and cables that allow you to stream online content to your HDTV.
-Bill Stewart, President and CEO, Petra Industries