The Accessory Story: CTIA 2007
Driver distraction caused 25% of all car accidents in 2005, according to the National Highway Traffic Safety Administration. Now, what would possibly be distracting drivers? A quick check of their e-mail on their Blackberry? A scroll though the groovy tunes choices on their Sony Ericsson Walkman music phone? A full-out phone call, with a hand holding the handset up against the ear instead of on the wheel or gearshift?
Uh huh. Why do you think five states have already restricted cell phone use in the car? They’re on to us.
Manufacturers showing at CTIA this year are happy to help. (So happy, in fact that some, like Palm, have actually supported mobile usage regulations!) From a variety of high fashion Bluetooth stereo headsets to car-friendly phone docks, vendors are hoping accessories will make “no hands” a given in day-to-day mobile communications.