Accessory Trends & Attachment Sales in Mobile Computing
By Brett Johnson
We all have seen studies and read news articles chronicling how notebook computers have surpassed desktop computers in sales. According to an NPD study, notebook sales made up 54 percent of retail computer sales in 2003. It is even realistic to predict that notebook sales could grow to 75 percent of retail computer sales in a year or two. By all accounts, consumers are clearly choosing notebooks over all other forms of personal computing technology.
While consumers research price, processor speed, system memory and hard drive capacity before investing in a new computer, it is rare they do the same due diligence when purchasing accessories for that computer. Consumer Electronics Association research shows that a consumer will decide where to buy the computer based on advertised pricing, yet will have little or no point of reference for pricing on accessories once they enter a store. Herein lies one of the greatest opportunities for retailers to increase sales of high-margin accessories.