Facebookers Flock to Retail Promo Pages
According to a recent study done by based in Ann Arbor, Michigan-based Foresee Results, fans of the social networking site Facebook now look forward to seeing news about retail sales and promotions on their Facebook pages.
The study added that chains that use their Facebook pages to promote new products and special sales are most appealing, with brands like Victoria's Secret leading the way.
"What surprised us most was how many customers say they really wanted to hear about sales and products," Kevin Ertell, VP/retail strategy for ForeSee Results, explained about the study in a recent interview with online zine Marketing Daily. "Yet many retailers aren't doing that -- conventional wisdom is that fans want things like engagement, with polls, or pithy comments or customer services tools. This study found those things are actually far less important."