Word of Mouth Marketing Gains Steam
According to a recent study done by PQ Media, spending on word-of-mouth marketing (WOM) hot 1.54 billion last year.
The research group is claiming that an additional 10.2 percent increase in WOM spending is forecast for this year. The firm also notes that WOM still comprises a small fraction of overall ad and marketing budgets.
What’s really worth noting is the fact that most traditional channels have seen spending slow during the economic downturn.