Activity Trackers Continue to Lead in Fitness Tracking, Smartwatches Close the Gap
While activity tracker sales continue unabated, the smartwatch is becoming increasingly popular with consumers looking to monitor more advanced activities, according to The NPD Group Connected Intelligence Activity Trackers and Sports Report.
The new report looks at wearable technology choices among different exercise groups, and while the activity tracker still leads in the majority of exercise categories, the gap is beginning to narrow. Runners are the first group to show a slightly higher number of smartwatch owners/users, with 22 percent reporting that they run on a regular basis (compared to 21 percent of activity tracker users).
“Activity tracker ownership continues to grow rapidly with more than double the smartwatch base*,” said Eddie Hold, President, Connected Intelligence. “While we are seeing that some forms of exercise are more likely to be impacted by the smartwatch, there are still a number of consumers that are planning to purchase activity trackers to monitor their fitness. Of folks that report they exercise several times a week, 47 percent are planning to purchase an activity tracker soon.”