Boston Acoustics Re-tunes Speaker Lines
This month, retailers will see the fruits of Boston Acoustics’ fresh approach to marketing its loudspeakers. A new logo and “Play Smart” theme will marry BA’s traditional focus on high-performance, value-oriented speakers with bold new colors and design.
Senior vice president and general manager Eli Harary said the new marketing campaign will “re-tune” the 27-year-old brand to capitalize on the video boom.
“We’re trying to make audio fun,” added Bob Weissburg, president of sales and marketing, North America, of D&M, BA’s parent company “Loudspeakers, for the most part, have been pretty complacent. We’re looking to take advantage of the explosive growth of flat-panel TV, to revitalize the audio business and get it front and center again. Frankly, we’re underselling the customer. So we think only good can come from this.”