Dealer Profile: The ON Store Takes Pricing to New Level
In keeping with its unconventional and successful marketing approach, Vann's in 2010 introduced The ON Store, a high-concept CE store focused on customers' experience.
To further its innovative retail strategy, The ON Store recently selected ZBD Displays to provide electronic shelf labels (ESLs) for all of the products sold in the store.
"We were looking for a pricing display that would go along with the high-tech products we showcase at The ON Store and the ZBD technology has been a fantastic solution," said Matt Ranta, ON's marketing manager. "Many of our customers love the look of the tags, while others ask specific questions about how they work."