New 'Global Identity' For ADI
ADI on Monday announced the launch of a "new global identity" for its brand, which will bring all of its worldwide businesses together under one brand. The strategy includes a new logo, along with new strategies for advertising, catalogs, and marketing.
“ADI continues to move forward even as we recognize the challenges we face in today’s economic landscape,” the company's president, Tom Polson, said as part of the announcement. “The new brand focuses on ADI’s global strategy, and its strength in providing dealers with the necessary tools and opportunities to be successful in a competitive market.