The Mobile Commerce Evolution
Imagine you are lounging by the beach when it suddenly occurs to you that you forgot to buy a birthday gift for your nephew or that new laptop for your recent grad who is starting college next month. But why leave the beach? You can use your tablet or smartphone to jump on the Internet and start your shopping as you sit in your beach chair watching the waves. Welcome to mobile commerce.
M-commerce has quickly been adopted by 37 percent of U.S. consumers and is heavily driven by women and younger consumers (25-34). Driven by the popularity of mobile devices and the comfort consumers have found shopping on them, mobile commerce will continue to grow.
Consumer Electronics Association defines mobile commerce as anything that is shopped or bought via a mobile device. Today, shopping behaviors outweigh actual purchases on mobile devices, including taking photos of products (53 percent), calling friends/family for advice (46 percent), texting friends/family for advice (46 percent), finding additional information on a product online (45 percent), price comparison (43 percent), searching and reading reviews online (39 percent) as well as searching for coupons online (39 percent).