Retail Excellence:: More Than A Retailer
Adorama's business model is as much about educating the vast array of New York City photographers as it is about selling them the latest gear.
Like any good educator, Adorama continually expands its curriculum—and product lines—while focusing on a core subject, which happens to be anything related to digital imaging.
"We focus on what differentiates us from the competition," said Brian Green, Adorama's vice president of marketing. "We have PCs, TVs and a full line of electronics, but what differentiates us is that we do it tied to imaging. During the past year, we've been focused on truly educating our customers on the cutting edge of imaging."