At CEDIA, Specialty Dealers Do Design Too
Learn this word, it could make you money this year: wenge (pronounced “WHEN-gay”). Originally, it was the name of a type of dark, rich, brown wood which grows in Africa, but for specialty CE dealers this year, it’s the color of A/V furniture manufacturers say will be hotter than roasted chestnuts this holiday season.
Omnimount design specialist Zachary Eyman got a good look at wenge-colored products-- what catalog-savvy Americans might also call “espresso” or “cocoa”-- at this year’s International Contemporary Furniture Fair in New York. “I go every year to see what trends are developing,” said Eyman, “and with the increasing focus on sustainability, we’re seeing more and more natural materials like bamboo, teaks, wenge and woods that aren’t even stained.”
Eyman spent the 2008 CEDIA expo sharing his furniture industry reconnaissance with dealers hungry for high-margin items (typically 40-50 percent on A/V furniture) they can pair with the most affordable LCDs and plasmas in history. In the Omnimount booth, wenge showed up in the Echo 50FB, a Moda Collection flatpanel stand (MSRP $249) with matching audio rack.