After The Format War: What Happens Now
With Toshiba announcing Tuesday morning the official end of its format war with Sony’s Blu-ray Disc, the post-war market will soon begin to set itself. What happens next? A few things likely to occur in the coming weeks:
- Paramount/DreamWorks and Universal, the movie studios exclusively backing HD DVD, would be released from their commitment and be free to sign on to release Blu-ray movies, the Wall Street Journal reported. Warner Bros., which flipped to Blu-ray in January, is required to sell HD DVD movies through May, but would likely be released from that deal as well.
- Now that Blu-ray is the uncontested next-generation format, expect retailers to begin aggressively marketing Blu-ray Disc players to customers who had been gun-shy to make a purchase when the war’s winner was still undetermined. A TVPredictions.com survey found that 43 percent of those asked would purchase a Blu-ray player once the war officially ended. Starting then, the two formats will be standard DVD and Blu-ray. Circuit City on Sunday issued a full-page circular with Blu-ray movie deals; expect more like it to follow.