After the War, LG Evaluating Next Step
One theoretical casualty of the demise of HD DVD has been the category of the dual-format player. LG and Samsung both produced them, with the idea that consumers wanting hi-def movies and lacking the patience to sit out the format war and wait for a winner.
Now that that war is over, LG Electronics USA has announced no plans to drop support of its SuperBlu player, promising only to “to review and modify its DVD business strategy based on unique consumer benefits and needs.” That’s according to a statement issued to a handful of reporters Wednesday by the company’s vice president of consumer electronics marketing, Allan Jason, who added that “product differentiation and addressing consumer needs” will remain the company’s top priorities, both in Blu-ray and multi-format players.
LG unveiled two separate dual-format players over the course of the format war: the BH-100, released in January of 2007 and the first-ever dual-format player, and the BH-200, which appeared in October of 2007. LG has never released a Blu-ray-only player.