AfterShokz Appoints Greg Keys of Digital Access Inc. to Head Business Development in North America
AfterShokz, the bone conduction headphone brand known best for being a safe alternative to traditional sport headphones and earbuds, announced today the appointment of Digital Access Inc. (DAi) to head business development in North America. Industry veteran Greg Keys will take the lead for DAi and focus on expanding AfterShokz’s retail distribution and dealer network in the CE space.
“We are thrilled to welcome a business development professional of Greg’s caliber to our team," said Kim Fassetta, CMO, AfterShokz. "He has a rich background in sales account management and deep knowledge of the CE industry, with specific expertise in A/V and accessories. This powerful combination of skills will be extremely valuable as Greg and DAi works to expand our presence and market share in North America."
“I haven’t seen another headphone brand with as impressive a vision and product set as AfterShokz’s. While their history of growth speaks for itself, I was even more impressed with the advances in their bone conduction technology,” said Grey Keys, President, DAi. “There are so many headphones in the market today and AfteShokz is providing a truly unique solution for today's active lifestyle enthusiast.”