Agency Switch For hhgregg
hhgregg has switched back to Zimmerman Advertising as its agency of record, the company announced Wednesday.
The retailer, which worked with Zimmerman for years, recently spent a year with Leo Burnett and Spark. According to an AdWeek report, citing an internal note, hhgregg " has decided to shift its marketing focus from brand-building back to retail promotion."
"We are very proud of the work we did for hhgregg over the years," said founder and chairman Jordan Zimmerman in a statement. "hhgregg's best years are still to come."