Ahead of Prime Day, Amazon Hits an Estimated 85 Million U.S. Prime Members
The third annual Prime Day event kicks off on Monday evening, and Amazon appears to be primed (pun intended) to break all sorts of records. Last year, the ecommerce juggernaut had a little more than 63 million Prime members on board and broke its single-day sales record. This year, according to a new report from Consumer Intelligence Research Partners LLC (CIRP), Amazon will open up Prime Day with an estimated 85 million U.S. Prime members—a 35 percent increase year-over-year.
Going back a year further, Amazon had roughly 42 million Prime members, which means they’ve roughly doubled their memberships in two years.
That 85 million is an important figure for calculating the potential growth of Prime Day 3.0, but it’s perhaps even more crucial in figuring out the company’s projected growth overall. According to CIRP’s analysis, Prime members spend an average of about $1,300 per year with Amazon, compared to only $700 for non-Prime customers. Based on its analysis, CIRP estimates that around 63 percent of Amazon’s customers are Prime members.