Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES, and their booth certainly conveyed that notion nicely. As the featured keynote speaker earlier in the week, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized experiences that make life more convenient, more enjoyable, and more meaningful.
The Age of Experience will transform how we care for ourselves and our family, how we can customize our homes to meet our individual needs, and how we can build safer, more sustainable intelligent cities, according to Samsung. By showcasing its latest advances in intelligent robotics, AI, 5G and edge computing, Samsung is offering a glimpse into the not-so-distant future in which these technologies will come together to offer richer, more adaptive experiences for consumers.
“In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “What makes Samsung’s approach unique is the fact that we have a very clear philosophy built around human-centered innovation. We build and create to solve problems and enhance people’s lives.”
Samsung also offered a peek into the future home. Federico Casalegno, Chief Design Innovation Officer of Samsung Design Innovation Center, stated that the home will offer unique, immersive experiences with cutting-edge innovations like AI, sensors and data analysis: “As a living organism, the intelligent home will be a deeply personal space, tailoring experiences for each of us, according to our personal needs.”
Dr. Casalegno highlighted how spatial boundaries of the physical and digital worlds are dissolving, transforming living spaces into bespoke experience-spaces, like an art gallery, yoga studio or other forms of imaginable space. Such blurring of the two realms, according to Dr. Casalegno, is what will transform the home in the next decade.
Samsung also showed how a room can be transformed with a screen like its MicroLED display, a convergence of software, AI, IoT and hardware. “A screen is not a product – it’s your window to the world, allowing you to instantly connect to your loved ones and friends as if they are in the same room,” said Dr. Casalegno, emphasizing that smart rooms can provide boundless experiences. “People can see and experience almost everything in the world and even the unknown world through the screen.”
However, at the Samsung booth it was all about The Wall, a massive large-format modular display featuring MicroLED technology. As the newest display technology to be commercialized in over a decade, MicroLED possesses inherent color qualities that produce vibrant-yet-natural colors for an awe-inspiring visual experience with significant advantages over traditional displays.
The Wall’s slim, bezel-less infinity design and modular build allow the display to blend subtly into its surroundings and its customizable décor frame creates a sleek and sophisticated look from every angle to fit any luxury living or commercial space.