All In the Family
Pam says lifestyle demonstrations provide a better sense about not just how well the technology functions, like the image clarity of a plasma TV for example, but also how products fit within a range of decor. Gone are the days of big black boxes or even the cabinet TVs that gave Ken Crane's its foundation. More families and design-conscious shoppers are in search of highly stylized solutions to enjoy multimedia, whether home theater, gaming or even music, she says.
"You can visualize quickly how these products will work in your own home," she explains. "So many times people will think, 'I could never get that to fit in my family room.' And then they see it in a room setting." She says they often realize the vignette is even smaller than their own space: "They see it works."
Pam explains, "It's a great selling point from the standpoint of really being able to showcase the product. We like to marry the right furniture with any kind of flat screen and the best accompanying audio to go with it."