The Consumer Electronics Association’s recent “CE Accessories Market: Insights and Opportunities” report is filled with a wealth of information that can help dealers adjust and position their sales and marketing strategies to optimize accessories’ revenue and margin. The report is available by contacting CEA at (703) 907-7600 or at research@CE.org. Here are some key findings:
• Accessory ownership is highest in the home and portable A/V categories.
• Men and women own accessories in roughly the same rates.