Off the top of his head, Leon Barbachano can name 12 big box stores in direct competition to Allen & Petersen Cooking & Appliance Center.
In part, this is to keep close tabs on his competition, but it is also to make sure that he keeps Allen & Petersen in a range that box stores can't contend with – the premier kitchen supplier of Anchorage, Alaska.
"We offer a niche. If you want high-end, this is the only place to get it," Barbachano said. "The other thing is our employees are excellent at helping the customer figure out what to buy. We don't view ourselves as selling anything; we see ourselves as aides to help get the customer what they need."