Alliances Aim to Bolster Digital Film Formats
by David Dristas
This month at PMA, attendees will see the usual media suspects, such as CompactFlash and SmartMedia, for storing digital images. But coming in strong are new formatsSecure Disk (SD) and Memory Stickas they gain market strength with manufacturing partnerships to champion their cause.
Lexar and Sony recently announced a partnership that attempts to bring to life Sony's lagging Memory Stick format. Lexar has licensed its high-speed flash memory controller technology to Sony, while, in turn, Sony licensed its Memory Stick specification to Lexar. Lexar said it plans to introduce the Memory Stick under its own brand name at the PMA.