ALLie Exec: Consumers Starting to (Finally) Embrace 360-Degree Imaging Tech
With the announcement this week that their “always on” in-home camera will be available in Best Buy locations around the country—before it’s available through the company’s website—ALLie believes that now is the time to declare the true arrival of the 360-degree camera market.
That said, there’s still plenty of work that needs to be done.
For a few years now we’ve seen various iterations and attempts by companies to put their mark on this space. GoPro, which got a supremely early jump with the action camera market, has seen their momentum come to a standstill—their 10-camera rig just isn’t going to cut it. The 360fly rolled out late last year and was the first real 360-degree camera to make a splash in the consumer tech retail space, but it’s been crickets really since launch. The Theta camera by Ricoh might be the only legit 360 camera available right now that actually appeals to a wide range of consumers.