Almo Picks Up Samsung Appliances, Dealers Applaud
Gary Chorman, owner of Millman’s Appliances in Rehoboth Beach, Del., has revamped his marketing efforts, increased advertising and has even given his trucks (which already looked pretty good) a complete makeover. All for one reason.
“It’s all about putting footprints on the carpet,” Chorman said from the recent Almo Dealer Expo, held at the distributor’s headquarters in Philadelphia.
Those efforts have helped drive Millman’s traffic and sales. And Chorman expects even more wear and tear on his carpet now that he has access to Samsung’s full appliance line, which Almo announced at the show. The distributor invited several select dealers to view the line and meet with Samsung channel executives.