Alpine Electronics Debuts New In-Cooler Entertainment System
Alpine Electronics of America, Inc., manufacturer of premium in-vehicle infotainment systems, has expanded outside of the car to take the entertainment wherever the fun is with a portable sound system in a cooler. The new PWD-CB1 Alpine In-Cooler Entertainment (ICE) system is now shipping.
“For the past three years, we’ve produced Alpine Restyle vehicle-specific infotainment systems for the Jeep Wrangler, full-size trucks, and SUVs,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “Through this experience, we recognized the need for an entertainment system that could be used outside of the vehicle yet matched the lifestyle activities of these owners, which led us to develop the PWD-CB1 Alpine ICE.”
The PWD-CB1 Alpine ICE features an Alpine sound system installed in a Grizzly Cooler and uses an innovative design that does not sacrifice storage capacity or cooling capability. The 180-watt Alpine sound system consists of a 2-way, 5.25-inch component waterproof speaker system with 4x10-inch bass radiators and a compact audio amplifier. The Bluetooth wireless connection provides audio streaming and pairs to a portable device in seconds through the illuminated control panel. The side-mounted 3.5-mm aux input is used for a wired connection to a portable device, while the 3.5-mm audio output links multiple PWD-CB1 Alpine ICE systems together for bigger sound. The PWD-CB1 Alpine ICE is powered by the included 16-foot cable that plugs into the vehicle’s 12 volt auxiliary power outlet. When the PWD-CB1 Alpine ICE is connected to the vehicle, the monitoring system on the control panel signals the user if the vehicle needs to be started to prevent the battery from completely discharging,