New Aftermarket Business Leadership For Alpine
Alpine Electronics this week announced a new aftermarket business unit organization. Steve Crawford has been brought from the company's Japanese headquarters to become the vice president and general manager, which will put him in charge of sales, marketing and product planning for the Americas.
Crawford will report to Jim O'Neill, Alpine Electronics of America's executive vice president of sales and marketing. In addition, Mike Anderson has been promoted to assistant vice president of sales and marketing. The changes go into effect Jan. 1.
"The consolidation of sales, marketing and product planning under Steve will result in greater speed and flexibility to respond to market changes, and will strengthen Alpine's leadership in the industry," said Jim O'Neill, executive vice president, sales and marketing, Alpine Electronics of America, Inc.