Alpine Gets Personal in Edison
EDISON, N.J.—"If your sales process starts with "Whazzzaaap? How much you want to speennd?" You're already in trouble."
Alpine Vice President of Brand Marketing Steve Witt drew laughs from the room of installers and sales people attending one of three sessions held here during Alpine's Mobile Multimedia Excellence 2001 Training Tour.
Witt asked, "How many of you are paid on a gross profit basis?" A hand or two went up in a room full of a couple hundred people.