Alpine Electronics of America Inc. has launched a cable TV commercial for its Alpine Restyle product line of products. The X009-WRA Restyle dash system is featured in the new 30-second spot, shown in the company’s customized demo Jeep Wrangler. The commercial features a cameo by Richard Rawlings, star of Discovery Channel’s “Fast N’ Loud” series.
Alpine’s X009-WRA Restyle dash system, which has a 9-inch touch screen, debuted in April and, the company reports, “has shown to be popular among Wrangler owners who want to upgrade their vehicle with a screen-based dash system.”
Alpine’s blue, Kevlar-coated Jeep Wrangler was made by Starwood Motors of Dallas. Shot on location in the California High Desert, the new commercial shows the driver of the Alpine Jeep enjoying a stress-free drive in a rugged terrain thanks to the X009-WRA. In contrast, his friends driving a stock vehicle are struggling with connectivity issues and meet up with Rawlings in hopes of finding advice and driving directions. The commercial can be viewed here: https://www.youtube.com/watch?v=LLbUcjBfXbA
The commercial is now airing in over 25 major metropolitan areas in the U.S. and appears on cable channels specializing in sports, reality shows and automotive shows. According to the company, over 3.8 million viewers will be reached during the campaign.