Altec Lansing Hits Design ‘Reset Button’
Altec Lansing has embarked on a plan to reposition its product portfolio to reflect both the brand’s legacy in audio innovation and a consistent design message throughout its audio and loudspeaker lines – and to communicate a cohesive brand identity to the market.
“What we’ve done is hit the ‘reset button’ on design,” said the company’s new president, Vicki Marion, under whose stewardship the company is beginning today to introduce the first products to benefit from the strategy change. “Our goal is to take it up a notch – to revitalize and celebrate the Altec brand.”
Slated to hit retail shelves is a product grouping that includes: the industry’s first 2.2-channel PC-speaker system with dual integrated, downfiring subwoofers (FX3022; $129.95); the inMotion Max (iMT702) rechargeable iPhone/iPod-compatible portable stereo system; the iM237 Orbit iPod compact monaural speaker ($39.95); and the M402 enhanced clock radio with a remote snooze control and a color choice of subtle backlighting ($169.95).